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Luma

Creative agents that develop and refine video, image, audio and text assets.

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Details checkedReviewed 2026-10-03

Decide at a glance

Best for

Creative teams producing visual variants from a consistent brief.

Ready to use

Pricing, with context

The monthly view lists Plus at USD 30/month with 10,000 credits, Pro at USD 90/month with 40,000, and Ultra at USD 300/month with 150,000. Model, duration and resolution affect consumption.

Official pricing ↗

Pricing checked:

Keep in mind

High-resolution and HDR settings can substantially increase credit use.

Check the evidence →
Luma website preview
Official website screenshot ↗2026-10-03

Is it a fit?

Best for

Creative teams producing visual variants from a consistent brief.

Think twice if

Teams expecting a fixed cost regardless of resolution or model.

What it can help you do

Generate a video from text or images

Creative agents that develop and refine video, image, audio and text assets.

Prepare: A creative brief, brand references and permitted assets
Get: Video drafts and related creative variations
Your part: Check brand fidelity and continuity across cuts

Generate a video →

Where you still take over

  • Check brand fidelity and continuity across cuts

Limits to know

  • High-resolution and HDR settings can substantially increase credit use.
  • Generated media still requires editorial review.

From input to output

What you provide

  • A creative brief, brand references and permitted assets

What you get

  • Video drafts and related creative variations

How to start

Have these ready

  • A supported account and permission to use the supplied material.
  1. Start a project with a clear creative brief.
  2. Add references and choose generation settings.
  3. Review a draft before producing further variants.

Pricing, with context

The monthly view lists Plus at USD 30/month with 10,000 credits, Pro at USD 90/month with 40,000, and Ultra at USD 300/month with 150,000. Model, duration and resolution affect consumption.

Official pricing ↗

Pricing checked:

Published prices are a snapshot. Confirm billing cycle, taxes and current allowances with the provider.

Evidence & sources

This is an official-source review, not a hands-on test of Luma. Vendor descriptions and demos are evidence of advertised features, not independent proof of results. “Best for” and review guidance are editorial judgments based on those sources.

Frequently asked questions

What does Luma do?

Creative agents that develop and refine video, image, audio and text assets.

How much does Luma cost?

The monthly view lists Plus at USD 30/month with 10,000 credits, Pro at USD 90/month with 40,000, and Ultra at USD 300/month with 150,000. Model, duration and resolution affect consumption.

What should I check before using Luma?

High-resolution and HDR settings can substantially increase credit use.

Other ways to get it done

Captions

Details checked

Generate, caption, translate, and clip short videos from a prompt or a long video.

Why it fits Max includes both one-tap video generation and a feature that turns a long video into a batch of clips.

PreparePrompt or script

GetShort videos

ReviewChoose a generation or clip style

Keep in mindGenerative tools consume credits and are not on the free plan
Ready to use · Paid · AI workflow
View detailsVisit website

Synthesia

Details checked

Turn a script or document into a presenter-led video.

Why it fits Its video assistant converts documents, links or ideas into videos with avatars and voiceovers.

PrepareA script, document or idea

GetA generated presenter video

ReviewReview the script, pronunciation and visuals

Keep in mindDownloads and logo removal require a paid plan
Ready to use · Free plan · AI workflow
View detailsVisit website

HeyGen

Details checked

Create an editable avatar video from a prompt or script.

Why it fits Video Agent generates a video from a prompt, with motion elements editable afterward in AI Studio.

PrepareAn idea or checked script

GetGenerated video

ReviewCheck narration and timing

Keep in mindFree video length and monthly volume are restricted
Ready to use · Free plan
View detailsVisit website

Compare their inputs, outputs and setup requirements before choosing.